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Abstract: Machine learning (ML) has significantly influenced various domains, including computer vision, speech recognition, healthcare, and the Internet of Things. The growth of big data availability has sparked increased interest in ML, offering both significant opportunities and challenges due to the scale, diversity, and speed of current datasets. Conventional ML techniques, originally developed for smaller and simpler datasets, often face difficulties managing today’s massive data, necessitating new methods to address this complexity. Central to effective ML is data representation—well-structured data can enhance even basic models, while poor representation can limit the performance of even sophisticated algorithms.
In the realms of business and marketing, the expanding use of ML raises concerns about biases caused by incomplete or unbalanced data and flawed algorithm designs, potentially resulting in unfair or costly consequences. Efficient processing of big data demands a wide range of tools and collaborative efforts beyond traditional analysis, including data cleaning, product development, and infrastructure maintenance. In healthcare, ML combined with big data analytics is revolutionizing clinical decision-making and patient care through the use of extensive multidimensional datasets. Sophisticated models like large language models enhance information retrieval by interpreting natural language rather than relying on rigid search terms. Overall, ML continues to advance innovation, requiring ongoing focus on data quality, bias mitigation, and computational techniques to fully realize its benefits.
