Abstract

Business intelligence (BI) reporting is essential for organizations that want to make data-driven decisions by collecting, processing, and visualizing critical business metrics. At Emerson Electric, BI reporting has been implemented to improve operational efficiency, strengthen customer relationship management (CRM), and assist in strategic planning. By using BI tools, the company can gain valuable insights into customer behavior, operational patterns, and financial performance, and implement informed and proactive business strategies. The research is of importance to Emerson Electric in improving business intelligence (BI) reporting. As organizations continue to generate ever-increasing amounts of data, BI tools are essential for transforming raw data into meaningful insights. This study provides a comprehensive assessment of BI reporting systems that help organizations improve decision-making, increase operational efficiency, and maintain competitive advantage. By analyzing various BI tools and their performance indicators, this research emphasizes the importance of data accuracy, report generation speed, cost efficiency, and implementation efficiency in selecting the best solution. In addition, it examines how integrating BI with customer relationship management (CRM) systems can strengthen customer engagement and support business expansion. Alternative: SAP BusinessObjects, Microsoft Power BI, IBM Cognos Analytics, Tableau, Oracle BI.  Evaluation Preference: Annual Maintenance Cost, Data Accuracy, Report Generation Speed, Implementation Time. The results indicate that SAP BusinessObjects achieved the highest rank, while Tableau had the lowest rank being attained. The value of the dataset for BI Reporting for Emerson Electric, according to the VIKOR Method, SAP BusinessObjects achieves the highest ranking. Key words: Business Intelligence (BI) Reporting, Customer Relationship Management (CRM), Data Analytics, Decision-Making, Operational Efficiency, Data Visualization, Performance Metrics, Technology Integration. Key words: Business Intelligence (BI) Reporting, Customer Relationship Management (CRM), Data Analytics, Decision-Making, Operational Efficiency, Data Visualization, Performance Metrics, Technology Integration.