Abstract

This study applies the VIKOR Using the multi-criteria decision-making (MCDM) approach to assess financial options for DICK’s Sporting Goods, a leading retailer in the sports industry. The alternatives analyzed include Demand Deposit, Time Deposit, Investment Account, Loan, Advance Account, and Payment, using four key evaluation parameters: Continuity, Benefit, Importance, and Cost Efficiency. By utilizing the VIKOR method, this study aims to determine the best financial option based on proximity to an ideal solution. The results reveal that Loan ranks as the most favorable alternative, while Demand Deposit holds the lowest rank. These findings provide useful insights for decision-makers at DICK’s Sporting Goods, assisting them in optimizing their financial strategies. Research Significance: Efficient financial management is crucial for retail businesses like DICK’s Sporting Goods, which rely on strategic fund allocation for operational stability and growth. This study offers a systematic approach to ranking financial alternatives, helping the company enhance profitability, liquidity, and overall financial efficiency. The application of VIKOR ensures a balanced evaluation by considering both objective and subjective decision-making factors. Methodology: VIKOR The VIKOR method was employed to assess financial alternatives based on multiple conflicting criteria. This approach prioritizes decision-making by ranking options in relation to an ideal solution. The methodology involves: Alternatives: Demand Deposit, Time Deposit, Investment Account, Loan, Advance Account, Payment. Evaluation Parameters:  Continuity, Benefit, Importance, Cost Efficiency Results: The analysis revealed that Loan emerged as the top-ranked financial alternative, demonstrating high benefit and cost efficiency. Payment and Time Deposit followed closely behind, while Demand Deposit ranked lowest, indicating limited suitability. The findings provide valuable insights into financial decision-making, allowing DICK’s Sporting Goods to enhance financial planning and sustainability.  Keywords: VIKOR, Multi-Criteria Decision-Making, Financial Alternatives, DICK’s Sporting Goods, Loan, Investment, Retail Finance Keywords: VIKOR, Multi-Criteria Decision-Making, Financial Alternatives, DICK’s Sporting Goods, Loan, Investment, Retail Finance